Tuesday, December 1, 2009

Case Study: Pronto Software, ERP Vendor

* financials
* engineer-to-order (ETO), discrete, process, make-to-order, assemble-to-order, and configure-to-order manufacturing
* computerized maintenance management system (CMMS) and enterprise asset management (EAM)
* point of sale (POS) and Web commerce
* retail and customer relationship management (CRM)
* supply chain management (SCM), with warehouse and inventory management, sales orders, purchase orders, electronic data interchange (EDI), advanced forecasting, distribution, and other functionalities
* mining


Offices:


* Head office: Melbourne (Australia)
* Value-added resellers (VARs): in Canada, Mauritius, Malaysia, Sri Lanka, India, Singapore, Vietnam, Australia, New Zealand, and the United States (US)


Company Goals:


* To continue its steady and profitable growth by consolidating its position in established markets and selectively expanding into new markets.
* To increase its number of VARs in North America, and to expand into Western Europe.
* To leverage its lean, value-based engagement model to grow against the trend during the global economic downturn.


Benefits of Using TEC:


* "TEC Certified" status helps Pronto create a credible brand in the minds of both VARs and end users.
* TEC helps Pronto acquire additional VARs around the world, but particularly in the North American market.
* TEC increases awareness of company brand and product via presence on Web sites, as well as in weekly and daily newsletters.
* Pronto solution data in ebestmatchTM allow prospects to see how well the feature/function set compares with other solutions in the market; ebestmatch also helps decision makers to cement decisions, or helps them sell their decisions internally.


Leading the ERP Pack "Down Under"

Pronto's Web site describes the company as "Australia's most successful domestic enterprise resource planning (ERP) software vendor." In business for over 30 years and headquartered in Melbourne (Australia), Pronto offers solutions for manufacturing and distribution, as well as support for business intelligence (BI), customer relationship management (CRM), and more. Its flagship product, PRONTO-Xi, serves clients in a wide range of verticals, including automotive and aerospace, high tech and electronics, retail, building and industrial supply manufacturing, food and beverage, and professional services.

Having attained sales of $48,000,000 (AUD) last year, won multiple Dunn & Bradstreet "Business of the Year" awards, and continued annual revenue growth at 15 percent, the description "most successful" seems plausible. Although it may be hard to determine the precise reasons for a company's success, Terry Leister, Vice President North America, believes there are two main elements that have contributed greatly. The first is having a dedication to partnering with customers to solve real business problems. The other crucial element is the ability to create partnerships with value-added resellers (VARs), which generate and provide valuable leads. In both instances, the key is developing relationships: people like dealing with people with whom they have an affinity.

TEC has not only helped Pronto acquire VARs, but also works with those VARs in creating business opportunities (details below). But Pronto benefits from exposure on TEC's Web sites in several other ways too.

2 comments:

  1. Hi,

    Great information to know about the ERP software.

    Cloud Billing Software

    ReplyDelete
  2. Nice post.Thanks for sharing this post .I really appreciate the kind of topics you post here.
    school erp companies in chennai

    ReplyDelete